Is it mass-market beer or craft beer? The recently released report by Beer Canada shows that production of craft beer is constantly on the rise. The millennial generation has been regarded as an unpredictable generation in behavioral changes. It is for this reason that large companies and small brewers are working around the clock to meet these changing needs.
Companies struggling to get a share in the market
Craft beer is produced by small brewer companies. The companies are taking the Canadian markets by storm as the demand for craft beers is continuously increasing. Large and well-established companies seem to have realized this. Some have tried to maintain the market base by acquiring craft beer companies. For instance, Molson Coors acquired Granville Island and Creemore Springs. Other craft beer companies are trying to withstand the fierce competition from the big breweries. The growing competition has seen mushrooming of microbreweries in densely populated areas such as Ontario, Toronto and British Columbia.
Countering the innovation of the Microbreweries Companies
Among the most prominent Canadian brewery industries is Steamworks Company. Established in 1995, the company has grown for over two decades from a small pub to a beer empire company. The CEO Eli Gershkovitch is behind the company’s long history of success (https://thebrotalk.com/home/eli-gershkovitch-craft-beers/). Eli Gershkovitch has always worked to see that his customers are contented with the company’s products. Eli Gershkovitch is a trained lawyer by profession and a serious businessman. He is well known for coming up with numerous innovative ideas that have kept his company on top.
Eli Gershkovitch has promised to keep maintain the company’s status in the market. He is keen on producing quality craft beers at considerably low prices to retain his consumers. Steamworks is well known to perfect its products before releasing them to market. This has been one of the major factors used by the firm to pull its customers.
Choose from the varieties
Eli Gershkovitch’s company produces a variety of craft beers. They include; Steamworks Pale Ale, Lion’s Gate Lager, and the IPA. The beers are of high quality and taste. The hardworking Eli has ensured that Steamworks’ craft beers remain consumers’ top choice.